The new feature has been liked by Google+ users. One of the reasons was you could choose to use it or not. Facebook's facial recognition feature doesn't allow you to choose. This has been a bonus to Google+ recently because of this.
The facial recognition feature helps tag people in photos. But it could also be considered an invasion of privacy. Since Google+ lets you choose, it isn't a problem for the users who don't want it.
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This one thing which is different from Facebook's facial recognition makes Google+'s much better for the user. Google+ gives you options instead of making you agree to things you might not want.
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